A brand focused on protecting birds affected by climate change. Alight is a nonprofit organization based solely on preserving the Gulf Coast from the dangers of extreme weather. The brand guide book covers multiple aspects of the organization’s brand system. A unique conceptual brand logo is based on the main values of protecting and preserving. Following the brand identity, other elements included are color definitions, typography, textures, stationery, and brand collaterals.
discipline / print, identity
year / 2019
