Greater Eastwood

Merging of history and culture

As one of Houston’s first master-planned subdivisions, Greater Eastwood is filled with history and rich in culture. This brand identity emphasizes the merging of culture and history for Greater Eastwood, a super neighborhood in Houston, Texas. The identity takes inspiration from textures around the area to create a vibrant brand that ties the community together. The brand includes a conceptual brand logo, featuring a serif typeface paired with a condense sans-serif to show the city and historic aspect. It also includes iconography to reflect the merge of culture and history throughout the brand. Other elements included are wayfinding, public engagement, and brand collateral.